@
Brand
With our four brands #BMW, #MINI, #RollsRoyce and #BMWMotorrad, we are the world‘s leading premium manufacturer of automobiles and motorcycles.
linktree.com/bmwgroupsocialmediaAudience
Browse top profilesFollowers
258.9K
Following
34
Total Posts
Engagement & Performance
Engagement Rate
6.43%
Avg Likes
16,262
Avg Comments
What the numbers say about @bmwgroup
With 258.9K followers across 2,418 posts, @bmwgroup is one of the Automotive accounts tracked in the InstME index.
Compared with 794 other Automotive accounts with 100K–1M followers in the InstME index, @bmwgroup's 6.43% engagement rate is in the top quarter (median: 1.21%).
The comment-to-like ratio works out to one comment per 43 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 7 posts per week.
The account follows just 34 others against 258.9K followers — a ratio typical of established creators and brands.
@bmwgroup vs similar accounts
| Metric | @bmwgroup | Cohort median |
|---|---|---|
| Engagement rate | 6.43% | 1.21% |
| Average likes | 16,262 | 2,791 |
| Average comments | 380 | 48 |
| Posts per week | 6.99 | 1.11 |
Median values from 794 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @bmwgroup's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bmwgroup: (16,262 avg likes + 380 avg comments) ÷ 258,901 followers × 100 ≈ 6.43%.
Frequently asked questions about @bmwgroup
How many followers does @bmwgroup have?
@bmwgroup has 258,901 followers on Instagram (258.9K) as of Jul 9, 2026.
What is @bmwgroup's engagement rate?
@bmwgroup's engagement rate is 6.43%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.21%) for Automotive accounts with 100K–1M followers in the InstME index.
How many likes does @bmwgroup average per post?
Posts by @bmwgroup average 16,262 likes and 380 comments.
How often does @bmwgroup post on Instagram?
@bmwgroup posts about 7 times per week on average.
Is @bmwgroup a business or creator account?
@bmwgroup is registered as a business account on Instagram and is verified.
