With our four brands #BMW, , and , we are the world‘s leading premium manufacturer of automobiles and motorcycles.
Followers
258.9K
Following
34
Total Posts
Engagement Rate
6.43%
Avg Likes
16,262
Avg Comments
BMW Group runs a verified business account account with 258.9K followers on Instagram. The account has published 2,418 posts, currently around 7 posts a week. Typical posts draw 16,262 likes and 380 comments, putting engagement at 6.43%.
Bmwgroup is a business account whose 2,418 posts have grown a following of 258.9K on Instagram.
At 6.43%, Bmwgroup's engagement rate is in the top 17% relative to accounts with 100K–1M followers.
One comment lands for every 43 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 7 posts per week.
Bmwgroup's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 258.9K followers but only 34 accounts followed back, Bmwgroup shows the ratio of a well-established account.
Estimated sponsored-post value
$3,600–$6,700
Based on 258.9K followers and a 6.43% engagement rate, a single sponsored post by Bmwgroup is worth an estimated $3,600–$6,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Bmwgroup | Cohort median |
|---|---|---|
| Engagement rate | 6.43% | 1.25% |
| Average likes | 16,262 | 2,985 |
| Average comments | 380 | 73 |
| Posts per week | 6.99 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 9, 2026
BMW Group is a verified Instagram brand on Instagram, with 258.9K followers.
BMW Group posts on Instagram as @bmwgroup.
BMW Group has 258,901 followers on Instagram (258.9K) as of Jul 9, 2026.
BMW Group's engagement rate is 6.43%, calculated from average likes and comments per post relative to followers.
Posts by BMW Group average 16,262 likes and 380 comments.
BMW Group posts about 7 times per week on average.
InstME's audience-quality analysis estimates about 0% of BMW Group's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BMW Group is registered as a business account on Instagram and is verified.
Yes. BMW Group carries the blue verified badge on Instagram.
A sponsored post from BMW Group is estimated at $3,600 to $6,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,418
380
Posts / Week
6.99
Growth Score
100 / 100
ER Rank
Top 17%
Engagement
0.33%
