@
Brand
DEFINE DRIVING PLEASURE, AGAIN. 운전의 즐거움, 내일의 새로움으로.
www.bmw.co.kr/ko/shop/ls/cp/connected-driveAudience
Browse top profilesFollowers
140.4K
Following
16
Total Posts
Engagement & Performance
Engagement Rate
0.24%
Avg Likes
334
Avg Comments
What the numbers say about @bmw_korea
With 140.4K followers across 2,461 posts, @bmw_korea is one of the Tech accounts tracked in the InstME index.
Compared with 1,891 other Tech accounts with 100K–1M followers in the InstME index, @bmw_korea's 0.24% engagement rate is in the bottom quarter (median: 1.41%).
The comment-to-like ratio works out to one comment per 39 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 16 others against 140.4K followers — a ratio typical of established creators and brands.
@bmw_korea vs similar accounts
| Metric | @bmw_korea | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.41% |
| Average likes | 334 | 3,312 |
| Average comments | 9 | 72 |
| Posts per week | 0.76 | 0.8 |
Median values from 1,891 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @bmw_korea's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bmw_korea: (334 avg likes + 9 avg comments) ÷ 140,390 followers × 100 ≈ 0.24%.
Frequently asked questions about @bmw_korea
How many followers does @bmw_korea have?
@bmw_korea has 140,390 followers on Instagram (140.4K) as of Jul 9, 2026.
What is @bmw_korea's engagement rate?
@bmw_korea's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.41%) for Tech accounts with 100K–1M followers in the InstME index.
How many likes does @bmw_korea average per post?
Posts by @bmw_korea average 334 likes and 9 comments.
How often does @bmw_korea post on Instagram?
@bmw_korea posts less than once a week on average.
Is @bmw_korea a business or creator account?
@bmw_korea is registered as a business account on Instagram and is verified.
