From cooking to clean-up to DIY. We’ve got the tools. You make it home.
Outreach This Creator For FreeBLACK+DECKER is a verified Home & DIY brand. The account has built 48.3K followers on Instagram. To date BLACK+DECKER has posted 1,010 times, currently less than one post a week. Engagement runs at 0.06%, or about 24 likes and 3 comments per post.
The Home & DIY account Blackanddecker_us has posted 1,010 times on Instagram and drawn 48.3K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Blackanddecker_us's 0.06% engagement rate comes in in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 8 likes, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$170–$310
Based on 48.3K followers and a 0.06% engagement rate, a single sponsored post by Blackanddecker_us is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Blackanddecker_us | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.75% |
| Average likes | 24 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 0.62 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
BLACK+DECKER is a verified home & diy brand on Instagram, with 48.3K followers.
BLACK+DECKER posts on Instagram as @blackanddecker_us.
BLACK+DECKER has 48,261 followers on Instagram (48.3K) as of Sep 24, 2026.
BLACK+DECKER's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by BLACK+DECKER average 24 likes and 3 comments.
BLACK+DECKER posts less than once a week on average.
BLACK+DECKER is registered as a business account on Instagram and is verified.
BLACK+DECKER is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,010 posts.
Yes. BLACK+DECKER carries the blue verified badge on Instagram.
Total Posts
1,010
Avg Comments
3
141K
Engagement
23.7%
A sponsored post from BLACK+DECKER is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
