Followers
1.2M
Following
2.2K
Total Posts
Engagement Rate
1.3%
Avg Likes
15,188
Avg Comments
B.J. Novak runs a verified Instagram creator account with 1.2M followers on Instagram. B.J. Novak has shared 998 posts to date, currently less than one post a week. Typical posts draw 15,188 likes and 99 comments, putting engagement at 1.3%.
Counting 1.2M followers and 998 posts, Bjnovak sits in the InstME index as a creator account.
Bjnovak's average post pulls 15,188 likes and 99 comments, roughly one interaction per 77 followers.
Roughly one in 154 likes comes with a comment, an audience that mostly engages through likes.
Bjnovak's output runs to less than one post per week.
With 1.2M followers but only 2,241 accounts followed back, Bjnovak shows the ratio of a well-established account.
Estimated sponsored-post value
$5,400–$10,000
Based on 1.2M followers and a 1.3% engagement rate, a single sponsored post by Bjnovak is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bjnovak | Cohort median |
|---|---|---|
| Engagement rate | 1.3% | 1.02% |
| Average likes | 15,188 | 25,711 |
| Average comments | 99 | 376 |
| Posts per week | 0.49 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
B.J. Novak is a verified Instagram creator on Instagram, with 1.2M followers.
B.J. Novak posts on Instagram as @bjnovak.
B.J. Novak has 1,180,162 followers on Instagram (1.2M) as of Jul 10, 2026.
B.J. Novak's engagement rate is 1.3%, calculated from average likes and comments per post relative to followers.
Posts by B.J. Novak average 15,188 likes and 99 comments.
B.J. Novak posts less than once a week on average.
B.J. Novak is registered as a creator account on Instagram and is verified.
Yes. B.J. Novak carries the blue verified badge on Instagram.
A sponsored post from B.J. Novak is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
998
99
Posts / Week
0.49
Growth Score
26 / 100
Follower Ratio
526.6×
Engagement
0%
