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6.2K
Following
364
Total Posts
Engagement Rate
5.71%
Avg Likes
327
Avg Comments
Birthday Cake Records runs a business account account with 6.2K followers on Instagram. The account has published 784 posts, currently less than one post a week. Typical posts draw 327 likes and 24 comments, putting engagement at 5.71%.
The business account Birthdaycakerecords has posted 784 times on Instagram and drawn 6.2K followers.
On average, Birthdaycakerecords's posts earn 327 likes and 24 comments, about one interaction per 18 followers.
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Birthdaycakerecords maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$86–$160
Based on 6.2K followers and a 5.71% engagement rate, a single sponsored post by Birthdaycakerecords is worth an estimated $86–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Birthdaycakerecords | Cohort median |
|---|---|---|
| Engagement rate | 5.71% | 5.05% |
| Average likes | 327 | 127 |
| Average comments | 24 | 12 |
| Posts per week | 0.79 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Birthday Cake Records is a Instagram brand on Instagram, with 6.2K followers.
Birthday Cake Records posts on Instagram as @birthdaycakerecords.
Birthday Cake Records has 6,155 followers on Instagram (6.2K) as of Jul 16, 2026.
Birthday Cake Records's engagement rate is 5.71%, calculated from average likes and comments per post relative to followers.
Posts by Birthday Cake Records average 327 likes and 24 comments.
Birthday Cake Records posts less than once a week on average.
Birthday Cake Records is registered as a business account on Instagram.
A sponsored post from Birthday Cake Records is estimated at $86 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
784
24
Posts / Week
0.79
Growth Score
100 / 100
Follower Ratio
16.9×
Engagement
6.95%
