Scotland's Publisher 📚 Polygon | Arena | BC Books | John Donald | Birlinn Origin
Outreach This Creator For FreeReaching 5.2K followers on Instagram, Birlinn is an Arts & entertainment brand based in United Kingdom. The account has published 703 posts, currently around 2 posts a week. Posts average 339 likes and 12 comments, an engagement rate of 6.81%.
With 5.2K followers across 703 posts, Birlinnbooks is one of the Arts & entertainment accounts tracked in the InstME index.
For accounts with 1K–10K followers, Birlinnbooks's 6.81% engagement rate reads as above the median in the InstME index.
For roughly every 28 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Birlinnbooks has published about 2 posts per week.
InstME's audience-quality checks score Birlinnbooks at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$72–$130
Based on 5.2K followers and a 6.81% engagement rate, a single sponsored post by Birlinnbooks is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Arts & entertainment
| Metric | Birlinnbooks | Cohort median |
|---|---|---|
| Engagement rate | 6.81% | 5.05% |
| Average likes | 339 | 127 |
| Average comments | 12 | 12 |
| Posts per week | 2.32 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Birlinnbooks | Cohort median |
|---|---|---|
| Engagement rate | 6.81% | 3.14% |
| Average likes | 339 | 89 |
| Average comments | 12 | 8 |
| Posts per week | 2.32 | 0.35 |
Median values from 3,069 accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Birlinn is a arts & entertainment brand based in United Kingdom on Instagram, with 5.2K followers.
Birlinn posts on Instagram as @birlinnbooks.
Birlinn has 5,158 followers on Instagram (5.2K) as of Aug 27, 2026.
Birlinn's engagement rate is 6.81%, calculated from average likes and comments per post relative to followers.
Posts by Birlinn average 339 likes and 12 comments.
Birlinn posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Birlinn's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Birlinn is registered as a business account on Instagram.
Birlinn is categorized as an arts & entertainment account in the InstME index, based on the profile's bio and Instagram category across 703 posts.
Birlinn's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
703
Avg Comments
12
Engagement
7.54%
A sponsored post from Birlinn is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
