Birks runs a verified Jewelry brand account based in United States with 76.7K followers on Instagram. Birks has shared 1,746 posts to date, currently around 1 post a week. Typical posts draw 982 likes and 4 comments, putting engagement at 1.29%.
Birks is a Jewelry account whose 1,746 posts have grown a following of 76.7K on Instagram.
At 1.29%, Birks's engagement rate is below the median relative to accounts with 10K–100K followers.
Roughly one in 236 likes comes with a comment, an audience that mostly engages through likes.
Lately Birks has been publishing about one post per week.
At 100/100 on audience quality, Birks carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 76.7K followers but only 291 accounts followed back, Birks shows the ratio of a well-established account.
Estimated sponsored-post value
$350–$640
Based on 76.7K followers and a 1.29% engagement rate, a single sponsored post by Birks is worth an estimated $350–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Jewelry
| Metric | Birks | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 1.45% |
| Average likes | 982 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 1.17 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Birks | Cohort median |
|---|---|---|
| Engagement rate | 1.29% | 0.9% |
| Average likes | 982 | 193 |
| Average comments | 4 | 10 |
| Posts per week | 1.17 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Birks is a verified jewelry brand based in United States on Instagram, with 76.7K followers.
Birks has 76,703 followers on Instagram (76.7K) as of Jul 15, 2026.
Birks's engagement rate is 1.29%, calculated from average likes and comments per post relative to followers.
Posts by Birks average 982 likes and 4 comments.
Birks posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Birks's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Birks is registered as a business account on Instagram and is verified.
Birks is categorized as a jewelry account in the InstME index, based on the profile's bio and Instagram category across 1,746 posts.
Total Posts
1,746
Avg Comments
4
156.2K
Engagement
0.19%
Birks's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Birks carries the blue verified badge on Instagram.
A sponsored post from Birks is estimated at $350 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
