The official Instagram of Birkenstock USA. Discover @birkenstockcareessentials.
Reaching 257.9K followers on Instagram, Birkenstock USA is a verified Community brand. Birkenstock USA has shared 1,198 posts to date, currently around 5 posts a week. Typical posts draw 3 likes and 16 comments, putting engagement at 0.01%.
Tracked in the InstME index, Birkenstockusa is a Community account with 257.9K followers and a back catalogue of 1,198 posts.
Measured against other accounts with 100K–1M followers, Birkenstockusa's 0.01% engagement rate lands in the bottom 1%.
Birkenstockusa's recent cadence works out to about 5 posts per week.
Birkenstockusa scores 64/100 on InstME's audience-quality checks, with about 30% of followers flagged low-quality or inactive, a solid result.
Birkenstockusa keeps its following list short (6) relative to 257.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$900–$1,700
Based on 257.9K followers and a 0.01% engagement rate, a single sponsored post by Birkenstockusa is worth an estimated $900–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Community
| Metric | Birkenstockusa | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 3 | 2,985 |
| Average comments | 16 | 73 |
| Posts per week | 5.25 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Birkenstock USA is a verified community brand on Instagram, with 257.9K followers.
Birkenstock USA posts on Instagram as @birkenstockusa.
Birkenstock USA has 257,948 followers on Instagram (257.9K) as of Sep 26, 2026.
Birkenstock USA's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by Birkenstock USA average 3 likes and 16 comments.
Birkenstock USA posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 30% of Birkenstock USA's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Birkenstock USA is registered as a business account on Instagram and is verified.
Birkenstock USA is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 1,198 posts.
Total Posts
1,198
Avg Comments
16
Engagement
15.36%
Yes. Birkenstock USA carries the blue verified badge on Instagram.
A sponsored post from Birkenstock USA is estimated at $900 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
