NYC’s best-kept "secret" right here in Battery Park City.🗽#atBFPL
Followers
81.8K
Following
1.5K
Total Posts
Engagement Rate
0.48%
Avg Likes
383
Avg Comments
Brookfield Place New York is a verified Community brand on Instagram based in United States, tracked in the InstME index with 81.8K followers. To date Brookfield Place New York has posted 1,860 times, currently around 4 posts a week. Posts average 383 likes and 11 comments, an engagement rate of 0.48%.
Counting 81.8K followers and 1,860 posts, Bfplny sits in the InstME index as a Community account.
Bfplny averages 383 likes and 11 comments per post, roughly one interaction for every 208 of its followers.
Roughly one in 36 likes comes with a comment, a healthy amount of conversation.
Video posts average 36.8K views, reaching roughly 45% of Bfplny's follower base per post.
Lately Bfplny has been publishing about 4 posts per week.
Estimated sponsored-post value
$290–$530
Based on 81.8K followers and a 0.48% engagement rate, a single sponsored post by Bfplny is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Bfplny | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.45% |
| Average likes | 383 | 339 |
| Average comments | 11 | 18 |
| Posts per week | 4.15 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bfplny | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.9% |
| Average likes | 383 | 193 |
| Average comments | 11 | 10 |
| Posts per week | 4.15 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Brookfield Place New York is a verified community brand based in United States on Instagram, with 81.8K followers.
Brookfield Place New York posts on Instagram as @bfplny.
Brookfield Place New York has 81,842 followers on Instagram (81.8K) as of Jul 15, 2026.
Brookfield Place New York's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers.
Posts by Brookfield Place New York average 383 likes and 11 comments.
Brookfield Place New York posts about 4 times per week on average.
Brookfield Place New York is registered as a business account on Instagram and is verified.
Brookfield Place New York is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 1,860 posts.
1,860
11
Avg Views
36,773
Posts / Week
4.15
Growth Score
9.6 / 100
Engagement
0.08%
Brookfield Place New York's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Brookfield Place New York carries the blue verified badge on Instagram.
A sponsored post from Brookfield Place New York is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
