The queen of baking is serving a fresh new look 🍰 Bettier Than Ever ™️
Outreach This Creator For FreeBetty Crocker is a verified business account on Instagram based in United States, tracked in the InstME index with 538K followers. To date Betty Crocker has posted 344 times, currently around 3 posts a week. Engagement runs at 0.37%, or about 1,788 likes and 214 comments per post.
Bettycrocker has built an audience of 538K followers on Instagram over 344 posts as a business account.
Bettycrocker's average post pulls 1,788 likes and 214 comments, roughly one interaction per 269 followers.
Roughly one in 8 likes comes with a comment, an unusually discussion-heavy audience.
Bettycrocker maintains a rhythm of about 3 posts per week.
The account follows just 1,162 others against 538K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,500
Based on 538K followers and a 0.37% engagement rate, a single sponsored post by Bettycrocker is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bettycrocker | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.25% |
| Average likes | 1,788 | 2,985 |
| Average comments | 214 | 73 |
| Posts per week | 2.9 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bettycrocker | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 0.86% |
| Average likes | 1,788 | 2,003 |
| Average comments | 214 | 56 |
| Posts per week | 2.9 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 11, 2026
Betty Crocker is a verified Instagram brand based in United States on Instagram, with 538K followers.
Betty Crocker posts on Instagram as @bettycrocker.
Betty Crocker has 538,025 followers on Instagram (538K) as of Sep 11, 2026.
Betty Crocker's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers.
Posts by Betty Crocker average 1,788 likes and 214 comments.
Betty Crocker posts about 3 times per week on average.
Betty Crocker is registered as a business account on Instagram and is verified.
Betty Crocker's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Betty Crocker carries the blue verified badge on Instagram.
Total Posts
344
Avg Comments
214
Engagement
3.15%
A sponsored post from Betty Crocker is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
