We're the investing & savings app that serves one purpose—to help you grow your money so that you can live better. betterment.com/social-disclosures/
Followers
47.9K
Following
5
Total Posts
Engagement Rate
0.25%
Avg Likes
117
Avg Comments
Betterment is a verified business account, with 47.9K followers on Instagram. The account has published 188 posts, currently around 1 post a week. Engagement runs at 0.25%, or about 117 likes and 3 comments per post.
Betterment shows up in the InstME index as a business account, 47.9K followers, 188 posts.
Posts by Betterment tend to gather 117 likes and 3 comments, about one interaction per 400 followers.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
In recent weeks Betterment has kept to about one post per week.
Betterment follows only 5 accounts while being followed by 47.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$170–$310
Based on 47.9K followers and a 0.25% engagement rate, a single sponsored post by Betterment is worth an estimated $170–$310. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Betterment | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.45% |
| Average likes | 117 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 1.38 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Betterment is a verified Instagram brand on Instagram, with 47.9K followers.
Betterment has 47,920 followers on Instagram (47.9K) as of Jul 15, 2026.
Betterment's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers.
Posts by Betterment average 117 likes and 3 comments.
Betterment posts about 1 time per week on average.
Betterment is registered as a business account on Instagram and is verified.
Yes. Betterment carries the blue verified badge on Instagram.
A sponsored post from Betterment is estimated at $170 to $310. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
188
3
Posts / Week
1.38
Growth Score
5 / 100
Follower Ratio
9584.0×
Engagement
0.73%
