BeReal. is a verified Tech brand. The account has built 381.9K followers on Instagram. To date BeReal. has posted 282 times, currently less than one post a week. Engagement runs at 0.44%, or about 1,680 likes and 18 comments per post.
Counting 381.9K followers and 282 posts, Bereal sits in the InstME index as a Tech account.
Benchmarked against 4,844 Tech accounts with 100K–1M followers, Bereal posts a 0.44% engagement rate that is below the median of 1.19%.
Roughly one in 96 likes comes with a comment, an audience that mostly engages through likes.
Lately Bereal has been publishing less than one post per week.
At 100/100 on audience quality, Bereal carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 381.9K followers but only 327 accounts followed back, Bereal shows the ratio of a well-established account.
Estimated sponsored-post value
$1,300–$2,500
Based on 381.9K followers and a 0.44% engagement rate, a single sponsored post by Bereal is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bereal | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.19% |
| Average likes | 1,680 | 2,850 |
| Average comments | 18 | 64 |
| Posts per week | 0.44 | 0.82 |
Median values from 4,844 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
BeReal. is a verified tech brand on Instagram, with 381.9K followers.
BeReal. posts on Instagram as @bereal.
BeReal. has 381,942 followers on Instagram (381.9K) as of Jul 11, 2026.
BeReal.'s engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 1.19% for Tech accounts with 100K–1M followers in the InstME index.
Posts by BeReal. average 1,680 likes and 18 comments.
BeReal. posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of BeReal.'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
BeReal. is registered as a business account on Instagram and is verified.
Total Posts
282
Avg Comments
18
Predominantly men · mostly 18–34
Typical for Tech creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Tech
Engagement
1.49%
BeReal. is categorized as a tech account in the InstME index, based on the profile's bio and Instagram category across 282 posts.
Yes. BeReal. carries the blue verified badge on Instagram.
A sponsored post from BeReal. is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
