BBC London runs a verified News brand account with 764.7K followers on Instagram. BBC London has shared 8,098 posts to date, currently around 64 posts a week. Posts average 2,558 likes and 75 comments, an engagement rate of 0.34%.
Bbclondon has built an audience of 764.7K followers on Instagram over 8,098 posts as a News account.
Benchmarked against accounts with 100K–1M followers, the 0.34% engagement rate Bbclondon posts is in the bottom 27%.
One comment lands for every 34 likes, which reads as a healthy amount of conversation.
Lately Bbclondon has been publishing about 64 posts per week, more than one per day.
At 100/100 on audience quality, Bbclondon carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 359 others against 764.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,700–$5,000
Based on 764.7K followers and a 0.34% engagement rate, a single sponsored post by Bbclondon is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News
| Metric | Bbclondon | Cohort median |
|---|---|---|
| Engagement rate | 0.34% | 1.25% |
| Average likes | 2,558 | 2,985 |
| Average comments | 75 | 73 |
| Posts per week | 64.04 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BBC London is a verified news brand on Instagram, with 764.7K followers.
BBC London posts on Instagram as @bbclondon.
BBC London has 764,696 followers on Instagram (764.7K) as of Jul 10, 2026.
BBC London's engagement rate is 0.34%, calculated from average likes and comments per post relative to followers.
Posts by BBC London average 2,558 likes and 75 comments.
BBC London posts about 64 times per week on average.
InstME's audience-quality analysis estimates about 0% of BBC London's followers are low-quality or inactive, giving an audience-quality score of 100/100.
BBC London is registered as a business account on Instagram and is verified.
Total Posts
8,098
Avg Comments
75
Engagement
0.04%
BBC London is categorized as a news account in the InstME index, based on the profile's bio and Instagram category across 8,098 posts.
Yes. BBC London carries the blue verified badge on Instagram.
A sponsored post from BBC London is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
