Celebrating people and stories from the amazing place we call home 🌊🌿☀️🐑 🔊Listen to BBC Radio Devon on
Followers
81.7K
Following
453
Total Posts
Engagement Rate
0.39%
Avg Likes
313
Avg Comments
BBC Devon is a verified Home & DIY brand on Instagram, tracked in the InstME index with 81.7K followers. To date BBC Devon has posted 5,237 times, currently around 36 posts a week. Engagement runs at 0.39%, or about 313 likes and 8 comments per post.
Counting 81.7K followers and 5,237 posts, Bbcdevon sits in the InstME index as a Home & DIY account.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Bbcdevon posts a 0.39% engagement rate that is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 42 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 36 posts per week, more than one per day.
With 81.7K followers but only 453 accounts followed back, Bbcdevon shows the ratio of a well-established account.
Estimated sponsored-post value
$290–$530
Based on 81.7K followers and a 0.39% engagement rate, a single sponsored post by Bbcdevon is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Bbcdevon | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.75% |
| Average likes | 313 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 35.69 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
BBC Devon is a verified home & diy brand on Instagram, with 81.7K followers.
BBC Devon posts on Instagram as @bbcdevon.
BBC Devon has 81,674 followers on Instagram (81.7K) as of Jul 14, 2026.
BBC Devon's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by BBC Devon average 313 likes and 8 comments.
BBC Devon posts about 36 times per week on average.
BBC Devon is registered as a business account on Instagram and is verified.
BBC Devon is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 5,237 posts.
Yes. BBC Devon carries the blue verified badge on Instagram.
5,237
8
Posts / Week
35.69
Growth Score
7.8 / 100
Follower Ratio
180.3×
Engagement
0.74%
A sponsored post from BBC Devon is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
