Est 1843, one of the oldest independent publishers in the UK. We publish beautifully designed books that celebrate art, culture and creativity.
Outreach This Creator For FreeBatsford is an Art brand on Instagram based in United Kingdom, tracked in the InstME index with 20K followers. The account has published 1,862 posts, currently less than one post a week. Typical posts draw 567 likes and 29 comments, putting engagement at 2.99%.
Batsfordbooks is an Art account whose 1,862 posts have grown a following of 20K on Instagram.
Benchmarked against 16,888 Art accounts with 10K–100K followers, Batsfordbooks posts a 2.99% engagement rate that is above the median of 1.88%.
The comment-to-like ratio works out to one comment per 20 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$210–$390
Based on 20K followers and a 2.99% engagement rate, a single sponsored post by Batsfordbooks is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Batsfordbooks | Cohort median |
|---|---|---|
| Engagement rate | 2.99% | 1.88% |
| Average likes | 567 | 419 |
| Average comments | 29 | 25 |
| Posts per week | 0.71 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Batsfordbooks | Cohort median |
|---|---|---|
| Engagement rate | 2.99% | 0.97% |
| Average likes | 567 | 222 |
| Average comments | 29 | 13 |
| Posts per week | 0.71 | 0.75 |
Median values from 369 Art accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Batsford is a art brand based in United Kingdom on Instagram, with 20K followers.
Batsford posts on Instagram as @batsfordbooks.
Batsford has 19,958 followers on Instagram (20K) as of Sep 25, 2026.
Batsford's engagement rate is 2.99%, calculated from average likes and comments per post relative to followers. That is above the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by Batsford average 567 likes and 29 comments.
Batsford posts less than once a week on average.
Batsford is registered as a business account on Instagram.
Batsford is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 1,862 posts.
Batsford's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,862
Avg Comments
29
Engagement
0.41%
A sponsored post from Batsford is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
