Followers
3.5M
Following
433
Total Posts
Engagement Rate
3.26%
Avg Likes
113,347
Avg Comments
Barbie is a verified business account on Instagram, tracked in the InstME index with 3.5M followers. Barbie has shared 2,662 posts to date, currently around 6 posts a week. Typical posts draw 113,347 likes and 2,161 comments, putting engagement at 3.26%.
Barbie has built an audience of 3.5M followers on Instagram over 2,662 posts as a business account.
Across recent posts, Barbie picks up 113,347 likes and 2,161 comments on average, one interaction per 31 followers.
The comment-to-like ratio works out to one comment per 52 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
The account follows just 433 others against 3.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$40,000–$75,000
Based on 3.5M followers and a 3.26% engagement rate, a single sponsored post by Barbie is worth an estimated $40,000–$75,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Barbie | Cohort median |
|---|---|---|
| Engagement rate | 3.26% | 1.02% |
| Average likes | 113,347 | 25,711 |
| Average comments | 2,161 | 376 |
| Posts per week | 6.46 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Barbie is a verified Instagram brand on Instagram, with 3.5M followers.
Barbie has 3,537,978 followers on Instagram (3.5M) as of Jul 15, 2026.
Barbie's engagement rate is 3.26%, calculated from average likes and comments per post relative to followers.
Posts by Barbie average 113,347 likes and 2,161 comments.
Barbie posts about 6 times per week on average.
Barbie is registered as a business account on Instagram and is verified.
Yes. Barbie carries the blue verified badge on Instagram.
A sponsored post from Barbie is estimated at $40,000 to $75,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,662
2,161
Posts / Week
6.46
Growth Score
65.2 / 100
Follower Ratio
8170.8×
Engagement
0.51%
