Home of film and TV production, directing and writing–and mayhem
Outreach This Creator For FreeBad Robot is a verified Home & DIY brand, with 79.9K followers on Instagram. Bad Robot has shared 717 posts to date, currently around 2 posts a week. Engagement runs at 7.54%, or about 5,952 likes and 75 comments per post.
Bad_robot operates a Home & DIY account on Instagram, pairing 79.9K followers with 717 posts.
Bad_robot records a 7.54% engagement rate, in the top quarter (median: 0.75%) for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
For roughly every 79 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Bad_robot has kept to about 2 posts per week.
Bad_robot scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Bad_robot keeps its following list short (189) relative to 79.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 79.9K followers and a 7.54% engagement rate, a single sponsored post by Bad_robot is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bad_robot | Cohort median |
|---|---|---|
| Engagement rate | 7.54% | 0.75% |
| Average likes | 5,952 | 200 |
| Average comments | 75 | 9 |
| Posts per week | 2.26 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
Bad Robot is a verified home & diy brand on Instagram, with 79.9K followers.
Bad Robot posts on Instagram as @bad_robot.
Bad Robot has 79,902 followers on Instagram (79.9K) as of Oct 1, 2026.
Bad Robot's engagement rate is 7.54%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Bad Robot average 5,952 likes and 75 comments.
Bad Robot posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Bad Robot's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Bad Robot is registered as a business account on Instagram and is verified.
Bad Robot is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 717 posts.
Total Posts
717
Avg Comments
75
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.08%
Yes. Bad Robot carries the blue verified badge on Instagram.
A sponsored post from Bad Robot is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
