The official IG account of Automotive News, North America's leading auto industry brand.
Outreach This Creator For FreeFollowers
31.7K
Following
1.5K
Total Posts
Engagement Rate
0.12%
Avg Likes
36
Avg Comments
Reaching 31.7K followers on Instagram, Automotive News is an Automotive brand based in United States. The account has published 3,325 posts, currently around 17 posts a week. Typical posts draw 36 likes and 3 comments, putting engagement at 0.12%.
Automotivenews's Instagram presence spans 3,325 posts and 31.7K followers, profiling it as an Automotive account.
For Automotive accounts with 10K–100K followers, Automotivenews's 0.12% engagement rate is in the bottom quarter (median: 1.3%), a read from 3,742 accounts in the InstME index.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Automotivenews has published about 17 posts per week, more than one per day.
InstME's audience-quality checks score Automotivenews at 70/100, with an estimated 25% low-quality or inactive followers, a solid result.
Estimated sponsored-post value
$110–$210
Based on 31.7K followers and a 0.12% engagement rate, a single sponsored post by Automotivenews is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Automotivenews | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.3% |
| Average likes | 36 | 330 |
| Average comments | 3 | 12 |
| Posts per week | 16.88 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Automotivenews | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.01% |
| Average likes | 36 | 256 |
| Average comments | 3 | 10 |
| Posts per week | 16.88 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Automotive News is a automotive brand based in United States on Instagram, with 31.7K followers.
Automotive News posts on Instagram as @automotivenews.
Automotive News has 31,716 followers on Instagram (31.7K) as of Jul 15, 2026.
Automotive News's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Automotive News average 36 likes and 3 comments.
Automotive News posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 25% of Automotive News's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Automotive News is registered as a business account on Instagram.
Automotive News is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 3,325 posts.
3,325
3
Posts / Week
16.88
Growth Score
2.4 / 100
ER Rank
8th
Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
6.21%
Automotive News's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Automotive News is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
