Official Instagram account of the Australian Army. Challenge yourself with #AusArmy
Australian Army is a verified Armed Forces brand based in Australia. The account has built 133.2K followers on Instagram. To date Australian Army has posted 3,313 times, currently less than one post a week. Typical posts draw 2,282 likes and 18 comments, putting engagement at 1.73%.
As an Armed Forces account, Australianarmy reaches 133.2K followers on Instagram across 3,313 published posts.
Australianarmy lands above the median on engagement, 1.73% against the 100K–1M followers cohort.
Followers weigh in with a comment about every 126 likes, an audience that mostly engages through likes.
Australianarmy maintains a rhythm of less than one post per week.
Australianarmy's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 142 others against 133.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$810–$1,500
Based on 133.2K followers and a 1.73% engagement rate, a single sponsored post by Australianarmy is worth an estimated $810–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Armed Forces
| Metric | Australianarmy | Cohort median |
|---|---|---|
| Engagement rate | 1.73% | 1.25% |
| Average likes | 2,282 | 2,985 |
| Average comments | 18 | 73 |
| Posts per week | 0.45 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Australianarmy | Cohort median |
|---|---|---|
| Engagement rate | 1.73% | 0.7% |
| Average likes | 2,282 | 1,539 |
| Average comments | 18 | 38 |
| Posts per week | 0.45 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Australian Army is a verified armed forces brand based in Australia on Instagram, with 133.2K followers.
Australian Army posts on Instagram as @australianarmy.
Australian Army has 133,165 followers on Instagram (133.2K) as of Jul 10, 2026.
Australian Army's engagement rate is 1.73%, calculated from average likes and comments per post relative to followers.
Posts by Australian Army average 2,282 likes and 18 comments.
Australian Army posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Australian Army's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Australian Army is registered as a business account on Instagram and is verified.
Australian Army is categorized as an armed forces account in the InstME index, based on the profile's bio and Instagram category across 3,313 posts.
Total Posts
3,313
Avg Comments
18
150.7K
Engagement
1.92%
Australian Army's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Australian Army carries the blue verified badge on Instagram.
A sponsored post from Australian Army is estimated at $810 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
