aussieBum is Australia's iconic men’s underwear, swimwear and clothing brand Visit our channels!👇🏻
Reaching 274.4K followers on Instagram, Aussiebum is a verified Clothing (Brand) brand based in Australia. The account has published 4,277 posts, currently around 1 post a week. Typical posts draw 209 likes and 4 comments, putting engagement at 0.08%.
On Instagram, Aussiebum runs a Clothing (Brand) account that has published 4,277 posts and gathered 274.4K followers.
A post from Aussiebum usually lands 209 likes and 4 comments, near one interaction for every 1,291 followers.
The like-to-comment split is roughly 51 to one, indicating a healthy amount of conversation.
Aussiebum keeps a posting cadence of about one post per week.
Aussiebum follows only 816 accounts while being followed by 274.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$960–$1,800
Based on 274.4K followers and a 0.08% engagement rate, a single sponsored post by Aussiebum is worth an estimated $960–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Aussiebum | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 209 | 2,985 |
| Average comments | 4 | 73 |
| Posts per week | 1.24 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Aussiebum | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.7% |
| Average likes | 209 | 1,539 |
| Average comments | 4 | 38 |
| Posts per week | 1.24 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Aussiebum is a verified clothing (brand) brand based in Australia on Instagram, with 274.4K followers.
Aussiebum has 274,402 followers on Instagram (274.4K) as of Jul 14, 2026.
Aussiebum's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Aussiebum average 209 likes and 4 comments.
Aussiebum posts about 1 time per week on average.
Aussiebum is registered as a business account on Instagram and is verified.
Aussiebum is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 4,277 posts.
Aussiebum's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Aussiebum carries the blue verified badge on Instagram.
Total Posts
4,277
Avg Comments
4
Engagement
0.16%
A sponsored post from Aussiebum is estimated at $960 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
