🌎 We inspire wonder and curiosity in this incredible world we all share. 🍳 Follow @gastroobscura for curious culinary stories and forgotten recipes
Followers
565.5K
Following
1.4K
Total Posts
Engagement Rate
0.11%
Avg Likes
619
Avg Comments
Reaching 565.5K followers on Instagram, Atlas Obscura is a verified Community brand. To date Atlas Obscura has posted 5,808 times, currently less than one post a week. Engagement runs at 0.11%, or about 619 likes and 9 comments per post.
Atlasobscura operates a Community account on Instagram, pairing 565.5K followers with 5,808 posts.
Typical engagement for Atlasobscura runs to 619 likes and 9 comments a post, one interaction per 901 followers.
The audience comments once per 70 likes on average, an audience that mostly engages through likes.
Atlasobscura keeps a posting cadence of less than one post per week.
Atlasobscura keeps its following list short (1,404) relative to 565.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,700
Based on 565.5K followers and a 0.11% engagement rate, a single sponsored post by Atlasobscura is worth an estimated $2,000–$3,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Atlasobscura | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 619 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 0.61 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Atlas Obscura is a verified community brand on Instagram, with 565.5K followers.
Atlas Obscura posts on Instagram as @atlasobscura.
Atlas Obscura has 565,534 followers on Instagram (565.5K) as of Sep 1, 2026.
Atlas Obscura's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Atlas Obscura average 619 likes and 9 comments.
Atlas Obscura posts less than once a week on average.
Atlas Obscura is registered as a business account on Instagram and is verified.
Atlas Obscura is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 5,808 posts.
Yes. Atlas Obscura carries the blue verified badge on Instagram.
5,808
9
Posts / Week
0.61
Growth Score
2.2 / 100
Last Post
1 day ago
Engagement
0.03%
A sponsored post from Atlas Obscura is estimated at $2,000 to $3,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
