The OS for human-agent teams.
Followers
92.2K
Following
586
Total Posts
Engagement Rate
0.06%
Avg Likes
50
Avg Comments
Reaching 92.2K followers on Instagram, Asana is a verified Software brand. The account has published 1,368 posts, currently around 2 posts a week. Engagement runs at 0.06%, or about 50 likes and 4 comments per post.
Tracked in the InstME index, Asana is a Software account with 92.2K followers and a back catalogue of 1,368 posts.
Asana earns a 0.06% engagement rate, in the bottom 2% across accounts with 10K–100K followers in the InstME index.
At one comment per 14 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks Asana has kept to about 2 posts per week.
Asana scores 64/100 on InstME's audience-quality checks, with about 30% of followers flagged low-quality or inactive, a solid result.
Asana keeps its following list short (586) relative to 92.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$320–$600
Based on 92.2K followers and a 0.06% engagement rate, a single sponsored post by Asana is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Software
| Metric | Asana | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 50 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 2.09 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Asana is a verified software brand on Instagram, with 92.2K followers.
Asana has 92,177 followers on Instagram (92.2K) as of Jul 15, 2026.
Asana's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Asana average 50 likes and 4 comments.
Asana posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of Asana's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Asana is registered as a business account on Instagram and is verified.
Asana is categorized as a software account in the InstME index, based on the profile's bio and Instagram category across 1,368 posts.
Yes. Asana carries the blue verified badge on Instagram.
A sponsored post from Asana is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,368
4
Posts / Week
2.09
Growth Score
1.2 / 100
ER Rank
2th
Engagement
1.03%
