Co-owners of @northerndoughco 🍕 For more laughs 👉
Followers
5.5M
Following
447
Total Posts
Engagement Rate
0.65%
Avg Likes
34,834
Avg Comments
On Instagram, Ant & Dec is a verified Instagram creator with an audience of 5.5M. Ant & Dec has shared 1,421 posts to date, currently around 10 posts a week. Posts average 34,834 likes and 672 comments, an engagement rate of 0.65%.
Antanddec shows up in the InstME index as a creator account, 5.5M followers, 1,421 posts.
Antanddec's posts draw around 34,834 likes and 672 comments each, close to one interaction for every 155 followers.
For roughly every 52 likes there is one comment, a healthy amount of conversation.
Antanddec keeps a posting cadence of about 10 posts per week, more than one per day.
Antanddec follows only 447 accounts while being followed by 5.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$19,000–$36,000
Based on 5.5M followers and a 0.65% engagement rate, a single sponsored post by Antanddec is worth an estimated $19,000–$36,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Antanddec | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 1.02% |
| Average likes | 34,834 | 25,711 |
| Average comments | 672 | 376 |
| Posts per week | 10.1 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Ant & Dec is a verified Instagram creator on Instagram, with 5.5M followers.
Ant & Dec posts on Instagram as @antanddec.
Ant & Dec has 5,496,079 followers on Instagram (5.5M) as of Apr 28, 2026.
Ant & Dec's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers.
Posts by Ant & Dec average 34,834 likes and 672 comments.
Ant & Dec posts about 10 times per week on average.
Ant & Dec is registered as a creator account on Instagram and is verified.
Yes. Ant & Dec carries the blue verified badge on Instagram.
A sponsored post from Ant & Dec is estimated at $19,000 to $36,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,421
672
Posts / Week
10.1
Growth Score
13 / 100
Last Post
3 months ago
Engagement
3.07%
