The official Instagram account of the American Red Cross.
Outreach This Creator For FreeFollowers
342.2K
Following
187
Total Posts
Engagement Rate
0.3%
Avg Likes
1,001
Avg Comments
American Red Cross runs a verified business account account with 342.2K followers on Instagram. American Red Cross has shared 4,790 posts to date, currently around 14 posts a week. Engagement runs at 0.3%, or about 1,001 likes and 15 comments per post.
As a business account, Americanredcross reaches 342.2K followers on Instagram across 4,790 published posts.
Americanredcross's average post pulls 1,001 likes and 15 comments, roughly one interaction per 337 followers.
Roughly one in 69 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 14 posts per week, more than one per day.
The account follows just 187 others against 342.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,200–$2,200
Based on 342.2K followers and a 0.3% engagement rate, a single sponsored post by Americanredcross is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Americanredcross | Cohort median |
|---|---|---|
| Engagement rate | 0.3% | 1.25% |
| Average likes | 1,001 | 2,985 |
| Average comments | 15 | 73 |
| Posts per week | 14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
American Red Cross is a verified Instagram brand on Instagram, with 342.2K followers.
American Red Cross posts on Instagram as @americanredcross.
American Red Cross has 342,220 followers on Instagram (342.2K) as of Jul 15, 2026.
American Red Cross's engagement rate is 0.3%, calculated from average likes and comments per post relative to followers.
Posts by American Red Cross average 1,001 likes and 15 comments.
American Red Cross posts about 14 times per week on average.
American Red Cross is registered as a business account on Instagram and is verified.
Yes. American Red Cross carries the blue verified badge on Instagram.
A sponsored post from American Red Cross is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,790
15
Posts / Week
14
Growth Score
6 / 100
Follower Ratio
1830.1×
1M
Engagement
0.38%
