Racing Director Audi Revolut F1 Team, FIA WEC World Champion, 3x 24 Hours of Le Mans Winner, 3x ALMS Champion, Audi Ambassador
Outreach This Creator For FreeReaching 27.4K followers on Instagram, Allan McNish is an Automotive creator. Allan McNish has shared 776 posts to date, currently less than one post a week. Typical posts draw 1,656 likes and 51 comments, putting engagement at 6.23%.
Allanmcnish shows up in the InstME index as an Automotive account, 27.4K followers, 776 posts.
For Automotive accounts with 10K–100K followers, Allanmcnish's 6.23% engagement rate is in the top quarter (median: 1.3%), a read from 3,742 accounts in the InstME index.
Followers leave about one comment for every 33 likes, a healthy amount of conversation.
Allanmcnish keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$380–$710
Based on 27.4K followers and a 6.23% engagement rate, a single sponsored post by Allanmcnish is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Allanmcnish | Cohort median |
|---|---|---|
| Engagement rate | 6.23% | 1.3% |
| Average likes | 1,656 | 330 |
| Average comments | 51 | 12 |
| Posts per week | 0.73 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Allan McNish is a automotive creator on Instagram, with 27.4K followers.
Allan McNish posts on Instagram as @allanmcnish.
Allan McNish has 27,391 followers on Instagram (27.4K) as of Jul 11, 2026.
Allan McNish's engagement rate is 6.23%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Allan McNish average 1,656 likes and 51 comments.
Allan McNish posts less than once a week on average.
Allan McNish is registered as a creator account on Instagram.
Allan McNish is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 776 posts.
A sponsored post from Allan McNish is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
51
Engagement
0.13%
