Where weather comes to life - your ultimate source for breaking stories, expert insights, and natural wonders.
On Instagram, Accuweather is a verified Media/news company brand based in United States with an audience of 1.6M. Accuweather has shared 4,760 posts to date, currently around 27 posts a week. Engagement runs at 0.68%, or about 10,794 likes and 282 comments per post.
Tracked in the InstME index, Accuweather is a Media/news company account with 1.6M followers and a back catalogue of 4,760 posts.
Typical engagement for Accuweather runs to 10,794 likes and 282 comments a post, one interaction per 146 followers.
The audience comments once per 38 likes on average, a healthy amount of conversation.
Accuweather keeps a posting cadence of about 27 posts per week, more than one per day.
Accuweather keeps its following list short (198) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,700–$11,000
Based on 1.6M followers and a 0.68% engagement rate, a single sponsored post by Accuweather is worth an estimated $5,700–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Accuweather | Cohort median |
|---|---|---|
| Engagement rate | 0.68% | 1.02% |
| Average likes | 10,794 | 25,711 |
| Average comments | 282 | 376 |
| Posts per week | 26.95 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Accuweather | Cohort median |
|---|---|---|
| Engagement rate | 0.68% | 0.81% |
| Average likes | 10,794 | 19,158 |
| Average comments | 282 | 344 |
| Posts per week | 26.95 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Accuweather is a verified media/news company brand based in United States on Instagram, with 1.6M followers.
Accuweather has 1,618,366 followers on Instagram (1.6M) as of Sep 2, 2026.
Accuweather's engagement rate is 0.68%, calculated from average likes and comments per post relative to followers.
Posts by Accuweather average 10,794 likes and 282 comments.
Accuweather posts about 27 times per week on average.
Accuweather is registered as a business account on Instagram and is verified.
Accuweather is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 4,760 posts.
Accuweather's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Accuweather carries the blue verified badge on Instagram.
Avg Comments
282
Engagement
0.15%
A sponsored post from Accuweather is estimated at $5,700 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
