Handcrafted designs.
Outreach This Creator For FreeFollowers
6.1K
Following
24
Total Posts
Engagement Rate
4.12%
Avg Likes
205
Avg Comments
MIDNIGHT is a Clothing (Brand) brand on Instagram, tracked in the InstME index with 6.1K followers. The account has published 462 posts, currently around 1 post a week. Engagement runs at 4.12%, or about 205 likes and 47 comments per post.
The Clothing (Brand) account About.midnight has posted 462 times on Instagram and drawn 6.1K followers.
Across recent posts, About.midnight picks up 205 likes and 47 comments on average, one interaction per 24 followers.
Followers weigh in with a comment about every 4 likes, an unusually discussion-heavy audience.
Lately About.midnight has been publishing about one post per week.
The account follows just 24 others against 6.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$85–$160
Based on 6.1K followers and a 4.12% engagement rate, a single sponsored post by About.midnight is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | About.midnight | Cohort median |
|---|---|---|
| Engagement rate | 4.12% | 5.05% |
| Average likes | 205 | 127 |
| Average comments | 47 | 12 |
| Posts per week | 1.37 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
MIDNIGHT is a clothing (brand) brand on Instagram, with 6.1K followers.
MIDNIGHT posts on Instagram as @about.midnight.
MIDNIGHT has 6,104 followers on Instagram (6.1K) as of Jul 15, 2026.
MIDNIGHT's engagement rate is 4.12%, calculated from average likes and comments per post relative to followers.
Posts by MIDNIGHT average 205 likes and 47 comments.
MIDNIGHT posts about 1 time per week on average.
MIDNIGHT is registered as a business account on Instagram.
MIDNIGHT is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 462 posts.
A sponsored post from MIDNIGHT is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
462
47
Posts / Week
1.37
Growth Score
82.4 / 100
Follower Ratio
254.3×
Engagement
0.04%
