Official Instagram account for ABC4 Utah Utah’s first TV station ✨
On Instagram, ABC4 Utah is a verified Media/news company brand with an audience of 38.9K. To date ABC4 Utah has posted 1,774 times, currently around 13 posts a week. Typical posts draw 427 likes and 40 comments, putting engagement at 1.2%.
With 38.9K followers across 1,774 posts, Abc4utah is one of the Media/news company accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Abc4utah's 1.2% engagement rate lands about average.
Followers leave about one comment for every 11 likes, an unusually discussion-heavy audience.
Over recent weeks, Abc4utah has published about 13 posts per week, more than one per day.
InstME estimates 0% of Abc4utah's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Abc4utah keeps its following list short (340) relative to 38.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$300
Based on 38.9K followers and a 1.2% engagement rate, a single sponsored post by Abc4utah is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Abc4utah | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 1.45% |
| Average likes | 427 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 12.6 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
ABC4 Utah is a verified media/news company brand on Instagram, with 38.9K followers.
ABC4 Utah posts on Instagram as @abc4utah.
ABC4 Utah has 38,929 followers on Instagram (38.9K) as of Apr 27, 2026.
ABC4 Utah's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers.
Posts by ABC4 Utah average 427 likes and 40 comments.
ABC4 Utah posts about 13 times per week on average.
InstME's audience-quality analysis estimates about 0% of ABC4 Utah's followers are low-quality or inactive, giving an audience-quality score of 100/100.
ABC4 Utah is registered as a business account on Instagram and is verified.
ABC4 Utah is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 1,774 posts.
Total Posts
1,774
Avg Comments
40
Engagement
0.15%
Yes. ABC4 Utah carries the blue verified badge on Instagram.
A sponsored post from ABC4 Utah is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
