Official Instagram account for ABC4 Utah Utah’s first TV station ✨
Followers
38.9K
Following
340
Total Posts
Engagement Rate
1.2%
Avg Likes
427
Avg Comments
On Instagram, ABC4 Utah is a verified Media/news company brand with an audience of 38.9K. To date ABC4 Utah has posted 1,774 times, currently around 13 posts a week. Typical posts draw 427 likes and 40 comments, putting engagement at 1.2%.
With 38.9K followers across 1,774 posts, Abc4utah is one of the Media/news company accounts tracked in the InstME index.
A typical post by Abc4utah collects about 427 likes and 40 comments, roughly one interaction for every 83 followers.
Followers leave about one comment for every 11 likes, an unusually discussion-heavy audience.
Over recent weeks, Abc4utah has published about 13 posts per week, more than one per day.
Abc4utah keeps its following list short (340) relative to 38.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$160–$300
Based on 38.9K followers and a 1.2% engagement rate, a single sponsored post by Abc4utah is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Abc4utah | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 1.45% |
| Average likes | 427 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 12.6 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
ABC4 Utah is a verified media/news company brand on Instagram, with 38.9K followers.
ABC4 Utah posts on Instagram as @abc4utah.
ABC4 Utah has 38,929 followers on Instagram (38.9K) as of Apr 27, 2026.
ABC4 Utah's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers.
Posts by ABC4 Utah average 427 likes and 40 comments.
ABC4 Utah posts about 13 times per week on average.
ABC4 Utah is registered as a business account on Instagram and is verified.
ABC4 Utah is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 1,774 posts.
Yes. ABC4 Utah carries the blue verified badge on Instagram.
A sponsored post from ABC4 Utah is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,774
40
Posts / Week
12.6
Growth Score
24 / 100
Follower Ratio
114.5×
0.18%
