Houston’s News and Severe Weather Leader
Outreach This Creator For FreeOn Instagram, ABC13 Houston is a verified business account with an audience of 901.2K. To date ABC13 Houston has posted 25,803 times, currently around 84 posts a week. Engagement runs at 0.03%, or about 265 likes and 18 comments per post.
Abc13houston shows up in the InstME index as a business account, 901.2K followers, 25,803 posts.
Abc13houston's posts draw around 265 likes and 18 comments each, close to one interaction for every 3,181 followers.
For roughly every 15 likes there is one comment, an unusually discussion-heavy audience.
Abc13houston keeps a posting cadence of about 84 posts per week, more than one per day.
Abc13houston follows only 3,702 accounts while being followed by 901.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,200–$5,900
Based on 901.2K followers and a 0.03% engagement rate, a single sponsored post by Abc13houston is worth an estimated $3,200–$5,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Abc13houston | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.25% |
| Average likes | 265 | 2,985 |
| Average comments | 18 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 16, 2026
ABC13 Houston is a verified Instagram brand on Instagram, with 901.2K followers.
ABC13 Houston posts on Instagram as @abc13houston.
ABC13 Houston has 901,174 followers on Instagram (901.2K) as of Sep 16, 2026.
ABC13 Houston's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by ABC13 Houston average 265 likes and 18 comments.
ABC13 Houston posts about 84 times per week on average.
ABC13 Houston is registered as a business account on Instagram and is verified.
Yes. ABC13 Houston carries the blue verified badge on Instagram.
A sponsored post from ABC13 Houston is estimated at $3,200 to $5,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
25,803
Avg Comments
18
2.7M
Engagement
3.36%
