Neuroscientist, Skateboarder, and Field collector and prospector of rare earth minerals 💎🌞
Outreach This Creator For FreeFollowers
1.6K
Following
1.9K
Total Posts
Engagement Rate
8.59%
Avg Likes
130
Avg Comments
Maxwell Kai Novetzke (Shwell) is a Grocery Store creator, with 1.6K followers on Instagram. To date Maxwell Kai Novetzke (Shwell) has posted 160 times, currently less than one post a week. Typical posts draw 130 likes and 11 comments, putting engagement at 8.59%.
On Instagram, _shwell runs a Grocery Store account that has published 160 posts and gathered 1.6K followers.
_shwell's engagement rate of 8.59% places it above the median within the 1K–10K followers cohort tracked by InstME.
At one comment per 12 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks _shwell has kept to less than one post per week.
_shwell scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
With 1,914 accounts followed, _shwell follows more than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$23–$42
Based on 1.6K followers and a 8.59% engagement rate, a single sponsored post by _shwell is worth an estimated $23–$42. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Grocery Store
| Metric | _shwell | Cohort median |
|---|---|---|
| Engagement rate | 8.59% | 5.05% |
| Average likes | 130 | 127 |
| Average comments | 11 | 12 |
| Posts per week | 0.2 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Maxwell Kai Novetzke (Shwell) is a grocery store creator on Instagram, with 1.6K followers.
Maxwell Kai Novetzke (Shwell) posts on Instagram as @_shwell.
Maxwell Kai Novetzke (Shwell) has 1,633 followers on Instagram (1.6K) as of Jul 12, 2026.
Maxwell Kai Novetzke (Shwell)'s engagement rate is 8.59%, calculated from average likes and comments per post relative to followers.
Posts by Maxwell Kai Novetzke (Shwell) average 130 likes and 11 comments.
Maxwell Kai Novetzke (Shwell) posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Maxwell Kai Novetzke (Shwell)'s followers are low-quality or inactive, giving an audience-quality score of 94/100.
Maxwell Kai Novetzke (Shwell) is registered as a creator account on Instagram.
160
11
Posts / Week
0.2
Growth Score
100 / 100
ER Rank
Top 35%
Engagement
0.1%
Maxwell Kai Novetzke (Shwell) is categorized as a grocery store account in the InstME index, based on the profile's bio and Instagram category across 160 posts.
A sponsored post from Maxwell Kai Novetzke (Shwell) is estimated at $23 to $42. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
