𝔅𝔞𝔫𝔡𝔞𝔦𝔡 𝔉𝔬𝔯 𝔗𝔥𝔢 𝔅𝔞𝔱𝔱𝔩𝔢 𝔚𝔬𝔲𝔫𝔡𝔰. 𝟿𝟶𝟶 𝙽𝙴𝙿𝙿𝙴𝚁𝙷𝙰𝙽 𝙰𝚅𝙴𝙽𝚄𝙴 𝚈𝙾𝙽𝙺𝙴𝚁𝚂 𝙽𝚈 𝟷𝟶𝟽𝟶𝟹 𝗣𝗜𝗖𝗞-𝗨𝗣 𝗟𝗢𝗖𝗔𝗧𝗜𝗢𝗡 𝗢𝗡𝗟𝗬 MON-SAT 12PM-7PM
Followers
82.3K
Following
0
Total Posts
Engagement Rate
0.56%
Avg Likes
362
Avg Comments
R O U G H P L A Y ™ runs a verified Clothing (Brand) brand account based in United States with 82.3K followers on Instagram. R O U G H P L A Y ™ has shared 91 posts to date, currently less than one post a week. Posts average 362 likes and 97 comments, an engagement rate of 0.56%.
As a Clothing (Brand) account, _roughplay_ reaches 82.3K followers on Instagram across 91 published posts.
_roughplay_'s average post pulls 362 likes and 97 comments, roughly one interaction per 179 followers.
Roughly one in 4 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for _roughplay_ sits at less than one post per week.
Estimated sponsored-post value
$290–$540
Based on 82.3K followers and a 0.56% engagement rate, a single sponsored post by _roughplay_ is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | _roughplay_ | Cohort median |
|---|---|---|
| Engagement rate | 0.56% | 1.45% |
| Average likes | 362 | 339 |
| Average comments | 97 | 18 |
| Posts per week | 0.27 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _roughplay_ | Cohort median |
|---|---|---|
| Engagement rate | 0.56% | 0.9% |
| Average likes | 362 | 193 |
| Average comments | 97 | 10 |
| Posts per week | 0.27 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
R O U G H P L A Y ™ is a verified clothing (brand) brand based in United States on Instagram, with 82.3K followers.
R O U G H P L A Y ™ posts on Instagram as @_roughplay_.
R O U G H P L A Y ™ has 82,319 followers on Instagram (82.3K) as of Jul 10, 2026.
R O U G H P L A Y ™'s engagement rate is 0.56%, calculated from average likes and comments per post relative to followers.
Posts by R O U G H P L A Y ™ average 362 likes and 97 comments.
R O U G H P L A Y ™ posts less than once a week on average.
R O U G H P L A Y ™ is registered as a business account on Instagram and is verified.
R O U G H P L A Y ™ is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 91 posts.
R O U G H P L A Y ™'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
91
97
Posts / Week
0.27
Growth Score
11.2 / 100
Est. Post Value
$290–$540
Engagement
0.16%
Yes. R O U G H P L A Y ™ carries the blue verified badge on Instagram.
A sponsored post from R O U G H P L A Y ™ is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
