TheRichAuntie is a verified Instagram creator, with 1.2K followers on Instagram. The account has published 7 posts, currently less than one post a week. Engagement runs at 24.34%, or about 288 likes and 10 comments per post.
On Instagram, _mcmxcvii_ runs a creator account that has published 7 posts and gathered 1.2K followers.
A typical post by _mcmxcvii_ collects about 288 likes and 10 comments, roughly one interaction for every 4 followers.
Followers leave about one comment for every 28 likes, a healthy amount of conversation.
In recent weeks _mcmxcvii_ has kept to less than one post per week.
_mcmxcvii_ follows more accounts (1,233) than follow it back, common for accounts still building an audience.
Estimated sponsored-post value
$17–$32
Based on 1.2K followers and a 24.34% engagement rate, a single sponsored post by _mcmxcvii_ is worth an estimated $17–$32. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | _mcmxcvii_ | Cohort median |
|---|---|---|
| Engagement rate | 24.34% | 5.05% |
| Average likes | 288 | 127 |
| Average comments | 10 | 12 |
| Posts per week | 0.17 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
TheRichAuntie is a verified Instagram creator on Instagram, with 1.2K followers.
TheRichAuntie posts on Instagram as @_mcmxcvii_.
TheRichAuntie has 1,226 followers on Instagram (1.2K) as of Jul 11, 2026.
TheRichAuntie's engagement rate is 24.34%, calculated from average likes and comments per post relative to followers.
Posts by TheRichAuntie average 288 likes and 10 comments.
TheRichAuntie posts less than once a week on average.
TheRichAuntie is registered as a creator account on Instagram and is verified.
Yes. TheRichAuntie carries the blue verified badge on Instagram.
Total Posts
7
Avg Comments
10
Engagement
3.51%
A sponsored post from TheRichAuntie is estimated at $17 to $32. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
