Followers
1.2K
Following
1.2K
Total Posts
Engagement Rate
15.63%
Avg Likes
160
Avg Comments
THE WORD is an Instagram creator on Instagram, tracked in the InstME index with 1.2K followers. The account has published 10 posts, currently less than one post a week. Engagement runs at 15.63%, or about 160 likes and 25 comments per post.
The creator account _.the_word has posted 10 times on Instagram and drawn 1.2K followers.
_.the_word posts in the top 14% for its size: a 15.63% engagement rate against accounts with 1K–10K followers in the InstME index.
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
_.the_word's output runs to less than one post per week.
At 94/100 on audience quality, _.the_word carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$17–$31
Based on 1.2K followers and a 15.63% engagement rate, a single sponsored post by _.the_word is worth an estimated $17–$31. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | _.the_word | Cohort median |
|---|---|---|
| Engagement rate | 15.63% | 5.05% |
| Average likes | 160 | 127 |
| Average comments | 25 | 12 |
| Posts per week | 0.11 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
THE WORD is a Instagram creator on Instagram, with 1.2K followers.
THE WORD posts on Instagram as @_.the_word.
THE WORD has 1,188 followers on Instagram (1.2K) as of Jul 14, 2026.
THE WORD's engagement rate is 15.63%, calculated from average likes and comments per post relative to followers.
Posts by THE WORD average 160 likes and 25 comments.
THE WORD posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of THE WORD's followers are low-quality or inactive, giving an audience-quality score of 94/100.
THE WORD is registered as a creator account on Instagram.
A sponsored post from THE WORD is estimated at $17 to $31. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
10
25
Posts / Week
0.11
Growth Score
100 / 100
ER Rank
Top 14%
Engagement
8.64%
