The most fun yet effective dance-fitness class 💃 Download the Zumba® App! 👇🏽#StepIntoHappy
lnk.bio/zumbaFollowers
4.7M
Following
496
Total Posts
Engagement Rate
0.67%
Avg Likes
30,453
Avg Comments
Zumba has built an audience of 4.7M followers on Instagram over 8,148 posts as a Fitness account.
Compared with 292 other Fitness accounts with over 1M followers in the InstME index, Zumba's 0.67% engagement rate is below the median of 1.96%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 496 others against 4.7M followers — a ratio typical of established creators and brands.
| Metric | Zumba | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 1.96% |
| Average likes | 30,453 | 43,244 |
| Average comments | 858 | 594 |
| Posts per week | 0.28 | 0.55 |
Median values from 292 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Zumba has 4,705,052 followers on Instagram (4.7M) as of Jul 15, 2026.
Zumba's engagement rate is 0.67%, calculated from average likes and comments per post relative to followers. That is below the median of 1.96% for Fitness accounts with over 1M followers in the InstME index.
Posts by Zumba average 30,453 likes and 858 comments.
Zumba posts less than once a week on average.
Zumba is registered as a business account on Instagram and is verified.
8,148
858
Avg Views
0
Posts / Week
0.28
Growth Score
13.4 / 100
8.8M
Engagement
0.21%
