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Zumba runs a verified Fitness brand account with 4.7M followers on Instagram. The account has published 8,148 posts, currently less than one post a week. Typical posts draw 30,453 likes and 858 comments, putting engagement at 0.67%.
Counting 4.7M followers and 8,148 posts, Zumba sits in the InstME index as a Fitness account.
Compared with 577 other Fitness accounts with over 1M followers in the InstME index, Zumba's 0.67% engagement rate is below the median of 2.02%.
The comment-to-like ratio works out to one comment per 35 likes, pointing to a healthy amount of conversation.
Zumba's output runs to less than one post per week.
On audience quality, Zumba lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 4.7M followers but only 496 accounts followed back, Zumba shows the ratio of a well-established account.
Estimated sponsored-post value
$16,000–$31,000
Based on 4.7M followers and a 0.67% engagement rate, a single sponsored post by Zumba is worth an estimated $16,000–$31,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Zumba | Cohort median |
|---|---|---|
| Engagement rate | 0.67% | 2.02% |
| Average likes | 30,453 | 43,482 |
| Average comments | 858 | 547 |
| Posts per week | 0.28 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Zumba is a verified fitness brand on Instagram, with 4.7M followers.
Zumba has 4,705,052 followers on Instagram (4.7M) as of Jul 15, 2026.
Zumba's engagement rate is 0.67%, calculated from average likes and comments per post relative to followers. That is below the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Zumba average 30,453 likes and 858 comments.
Zumba posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Zumba's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Zumba is registered as a business account on Instagram and is verified.
Zumba is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 8,148 posts.
Yes. Zumba carries the blue verified badge on Instagram.
Total Posts
8,148
Avg Comments
858
Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Engagement
0.59%
A sponsored post from Zumba is estimated at $16,000 to $31,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
