@
Brand
The official Instagram of Vanity Fair
likeshop.me/vanityfairAudience
Browse top profilesFollowers
9.9M
Following
1.1K
Total Posts
Engagement & Performance
Engagement Rate
0.23%
Avg Likes
22,078
Avg Comments
What the numbers say about @vanityfair
@vanityfair has built an audience of 9.9M followers on Instagram over 14,272 posts as a business account.
On average, @vanityfair's posts earn 22,078 likes and 408 comments, about one interaction per 438 followers.
The comment-to-like ratio works out to one comment per 54 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 1,077 others against 9.9M followers — a ratio typical of established creators and brands.
@vanityfair vs similar accounts
| Metric | @vanityfair | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.04% |
| Average likes | 22,078 | 27,441 |
| Average comments | 408 | 386 |
| Posts per week | 1.94 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
How @vanityfair's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @vanityfair: (22,078 avg likes + 408 avg comments) ÷ 9,857,532 followers × 100 ≈ 0.23%.
Frequently asked questions about @vanityfair
How many followers does @vanityfair have?
@vanityfair has 9,857,532 followers on Instagram (9.9M) as of Apr 24, 2026.
What is @vanityfair's engagement rate?
@vanityfair's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
How many likes does @vanityfair average per post?
Posts by @vanityfair average 22,078 likes and 408 comments.
How often does @vanityfair post on Instagram?
@vanityfair posts about 2 times per week on average.
Is @vanityfair a business or creator account?
@vanityfair is registered as a business account on Instagram and is verified.
