T
Brand
We are the industry’s independent voice and leading source of high-quality, exclusive, in-depth and breaking entertainment news. @thewrapbook
linkin.bio/thewrapAudience
Browse top profilesFollowers
222.1K
Following
822
Total Posts
Engagement & Performance
Engagement Rate
0.28%
Avg Likes
601
Avg Comments
What the numbers say about Thewrap
Thewrap has built an audience of 222.1K followers on Instagram over 9,837 posts as a Tech account.
Compared with 1,891 other Tech accounts with 100K–1M followers in the InstME index, Thewrap's 0.28% engagement rate is in the bottom quarter (median: 1.41%).
The comment-to-like ratio works out to one comment per 30 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 84 posts per week — more than one per day.
The account follows just 822 others against 222.1K followers — a ratio typical of established creators and brands.
Thewrap vs similar accounts
| Metric | Thewrap | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.41% |
| Average likes | 601 | 3,312 |
| Average comments | 20 | 72 |
| Posts per week | 84 | 0.8 |
Median values from 1,891 Tech accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How Thewrap's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Thewrap: (601 avg likes + 20 avg comments) ÷ 222,083 followers × 100 ≈ 0.28%.
Frequently asked questions about Thewrap
How many followers does Thewrap have?
Thewrap has 222,083 followers on Instagram (222.1K) as of Jul 9, 2026.
What is Thewrap's engagement rate?
Thewrap's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.41%) for Tech accounts with 100K–1M followers in the InstME index.
How many likes does Thewrap average per post?
Posts by Thewrap average 601 likes and 20 comments.
How often does Thewrap post on Instagram?
Thewrap posts about 84 times per week on average.
Is Thewrap a business or creator account?
Thewrap is registered as a business account on Instagram and is verified.
