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Followers
222.1K
Following
822
Total Posts
Engagement Rate
0.28%
Avg Likes
601
Avg Comments
Thewrap is a verified business account on Instagram, tracked in the InstME index with 222.1K followers. To date Thewrap has posted 9,837 times, currently around 84 posts a week. Engagement runs at 0.28%, or about 601 likes and 20 comments per post.
Counting 222.1K followers and 9,837 posts, Thewrap sits in the InstME index as a business account.
A 0.28% engagement rate leaves Thewrap in the bottom 23% compared with accounts with 100K–1M followers.
Comments arrive at about one per 30 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 84 posts per week, more than one per day.
Thewrap comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 222.1K followers but only 822 accounts followed back, Thewrap shows the ratio of a well-established account.
Estimated sponsored-post value
$780–$1,400
Based on 222.1K followers and a 0.28% engagement rate, a single sponsored post by Thewrap is worth an estimated $780–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Thewrap | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.25% |
| Average likes | 601 | 2,985 |
| Average comments | 20 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Thewrap is a verified Instagram brand on Instagram, with 222.1K followers.
Thewrap has 222,083 followers on Instagram (222.1K) as of Jul 9, 2026.
Thewrap's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Thewrap average 601 likes and 20 comments.
Thewrap posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 0% of Thewrap's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Thewrap is registered as a business account on Instagram and is verified.
Yes. Thewrap carries the blue verified badge on Instagram.
A sponsored post from Thewrap is estimated at $780 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,837
20
Posts / Week
84
Growth Score
5.6 / 100
ER Rank
23th
Engagement
0.36%
