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182.8K
Following
660
Total Posts
Engagement Rate
0.49%
Avg Likes
874
Avg Comments
Reaching 182.8K followers on Instagram, Substack is a business account. Substack has shared 547 posts to date, currently around 6 posts a week. Posts average 874 likes and 17 comments, an engagement rate of 0.49%.
Substack operates a business account on Instagram, pairing 182.8K followers with 547 posts.
For accounts with 100K–1M followers, Substack's 0.49% engagement rate reads as below the median in the InstME index.
The like-to-comment split is roughly 51 to one, indicating a healthy amount of conversation.
In recent weeks Substack has kept to about 6 posts per week.
Substack scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Substack keeps its following list short (660) relative to 182.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$640–$1,200
Based on 182.8K followers and a 0.49% engagement rate, a single sponsored post by Substack is worth an estimated $640–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Substack | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.25% |
| Average likes | 874 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 5.95 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Substack is a Instagram brand on Instagram, with 182.8K followers.
Substack has 182,778 followers on Instagram (182.8K) as of Apr 24, 2026.
Substack's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers.
Posts by Substack average 874 likes and 17 comments.
Substack posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Substack's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Substack is registered as a business account on Instagram.
A sponsored post from Substack is estimated at $640 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
547
17
Posts / Week
5.95
Growth Score
9.8 / 100
ER Rank
33th
Engagement
0.02%
