Random House Publishing Group runs a verified Culture brand account with 664.2K followers on Instagram. The account has published 8,014 posts, currently around 6 posts a week. Posts average 431 likes and 74 comments, an engagement rate of 0.08%.
Randomhouse has built an audience of 664.2K followers on Instagram over 8,014 posts as a Culture account.
Benchmarked against accounts with 100K–1M followers, the 0.08% engagement rate Randomhouse posts is in the bottom 11%.
Followers weigh in with a comment about every 6 likes, an unusually discussion-heavy audience.
Posting frequency for Randomhouse sits at about 6 posts per week.
Randomhouse comes in at 76/100 for audience quality, with 20% of followers estimated low-quality or inactive, a solid result.
The account follows just 1,752 others against 664.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,300–$4,300
Based on 664.2K followers and a 0.08% engagement rate, a single sponsored post by Randomhouse is worth an estimated $2,300–$4,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Culture
| Metric | Randomhouse | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 431 | 2,985 |
| Average comments | 74 | 73 |
| Posts per week | 6.38 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Random House Publishing Group is a verified culture brand on Instagram, with 664.2K followers.
Random House Publishing Group posts on Instagram as @randomhouse.
Random House Publishing Group has 664,233 followers on Instagram (664.2K) as of Jul 15, 2026.
Random House Publishing Group's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Random House Publishing Group average 431 likes and 74 comments.
Random House Publishing Group posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 20% of Random House Publishing Group's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Total Posts
8,014
Avg Comments
74
Engagement
0.21%
Random House Publishing Group is registered as a business account on Instagram and is verified.
Random House Publishing Group is categorized as a culture account in the InstME index, based on the profile's bio and Instagram category across 8,014 posts.
Yes. Random House Publishing Group carries the blue verified badge on Instagram.
A sponsored post from Random House Publishing Group is estimated at $2,300 to $4,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
