@
BrandNews & media website
The theatre-lover’s go-to source for all things Broadway and beyond 🌟
sprout.link/playbillAudience
Browse top profilesFollowers
1.1M
Following
988
Total Posts
Engagement & Performance
Engagement Rate
1.71%
Avg Likes
18,847
Avg Comments
What the numbers say about @playbill
With 1.1M followers across 9,350 posts, @playbill is one of the News & media website accounts tracked in the InstME index.
On average, @playbill's posts earn 18,847 likes and 80 comments, about one interaction per 58 followers.
The comment-to-like ratio works out to one comment per 237 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 988 others against 1.1M followers — a ratio typical of established creators and brands.
@playbill vs similar accounts
| Metric | @playbill | Cohort median |
|---|---|---|
| Engagement rate | 1.71% | 1.04% |
| Average likes | 18,847 | 27,441 |
| Average comments | 80 | 386 |
| Posts per week | 0.22 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @playbill's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @playbill: (18,847 avg likes + 80 avg comments) ÷ 1,106,240 followers × 100 ≈ 1.71%.
Frequently asked questions about @playbill
How many followers does @playbill have?
@playbill has 1,106,240 followers on Instagram (1.1M) as of Jul 9, 2026.
What is @playbill's engagement rate?
@playbill's engagement rate is 1.71%, calculated from average likes and comments per post relative to followers.
How many likes does @playbill average per post?
Posts by @playbill average 18,847 likes and 80 comments.
How often does @playbill post on Instagram?
@playbill posts less than once a week on average.
Is @playbill a business or creator account?
@playbill is registered as a business account on Instagram and is verified.
