#FindYourOuterknown We build products by making every decision with the highest regard for People and Planet 🌎 Meet The Collection ⬇️
Followers
265.9K
Following
1K
Total Posts
Engagement Rate
3.25%
Avg Likes
8,519
Avg Comments
On Instagram, Outerknown is a verified Clothing (Brand) brand based in United States with an audience of 265.9K. The account has published 2,906 posts, currently around 1 post a week. Engagement runs at 3.25%, or about 8,519 likes and 114 comments per post.
Outerknown operates a Clothing (Brand) account on Instagram, pairing 265.9K followers with 2,906 posts.
Outerknown's posts draw around 8,519 likes and 114 comments each, close to one interaction for every 31 followers.
For roughly every 75 likes there is one comment, an audience that mostly engages through likes.
Outerknown keeps a posting cadence of about one post per week.
Outerknown keeps its following list short (1,014) relative to 265.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,000–$5,600
Based on 265.9K followers and a 3.25% engagement rate, a single sponsored post by Outerknown is worth an estimated $3,000–$5,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Outerknown | Cohort median |
|---|---|---|
| Engagement rate | 3.25% | 1.25% |
| Average likes | 8,519 | 2,985 |
| Average comments | 114 | 73 |
| Posts per week | 1.04 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Outerknown | Cohort median |
|---|---|---|
| Engagement rate | 3.25% | 0.86% |
| Average likes | 8,519 | 2,003 |
| Average comments | 114 | 56 |
| Posts per week | 1.04 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Outerknown is a verified clothing (brand) brand based in United States on Instagram, with 265.9K followers.
Outerknown has 265,942 followers on Instagram (265.9K) as of Jul 12, 2026.
Outerknown's engagement rate is 3.25%, calculated from average likes and comments per post relative to followers.
Posts by Outerknown average 8,519 likes and 114 comments.
Outerknown posts about 1 time per week on average.
Outerknown is registered as a business account on Instagram and is verified.
Outerknown is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 2,906 posts.
Outerknown's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Outerknown carries the blue verified badge on Instagram.
2,906
114
Posts / Week
1.04
Growth Score
65 / 100
Follower Ratio
262.3×
Engagement
0.16%
A sponsored post from Outerknown is estimated at $3,000 to $5,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
