Followers
34.7K
Following
10
Total Posts
Engagement Rate
2.64%
Avg Likes
836
Avg Comments
Reaching 34.7K followers on Instagram, On The Radar Records is a Record label creator. The account has published 1,220 posts, currently less than one post a week. Posts average 836 likes and 79 comments, an engagement rate of 2.64%.
Ontheradarrecords shows up in the InstME index as a Record label account, 34.7K followers, 1,220 posts.
Among accounts with 10K–100K followers, Ontheradarrecords's 2.64% engagement rate sits above the median.
For roughly every 11 likes there is one comment, an unusually discussion-heavy audience.
Ontheradarrecords currently publishes less than one post per week.
InstME estimates 5% of Ontheradarrecords's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Ontheradarrecords follows only 10 accounts while being followed by 34.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$320–$590
Based on 34.7K followers and a 2.64% engagement rate, a single sponsored post by Ontheradarrecords is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Record label
| Metric | Ontheradarrecords | Cohort median |
|---|---|---|
| Engagement rate | 2.64% | 1.45% |
| Average likes | 836 | 339 |
| Average comments | 79 | 18 |
| Posts per week | 0.08 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
On The Radar Records is a record label creator on Instagram, with 34.7K followers.
On The Radar Records posts on Instagram as @ontheradarrecords.
On The Radar Records has 34,665 followers on Instagram (34.7K) as of Apr 27, 2026.
On The Radar Records's engagement rate is 2.64%, calculated from average likes and comments per post relative to followers.
Posts by On The Radar Records average 836 likes and 79 comments.
On The Radar Records posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of On The Radar Records's followers are low-quality or inactive, giving an audience-quality score of 94/100.
On The Radar Records is registered as a creator account on Instagram.
On The Radar Records is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 1,220 posts.
1,220
79
Posts / Week
0.08
Growth Score
52.8 / 100
ER Rank
Top 32%
Engagement
5.6%
A sponsored post from On The Radar Records is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
