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Myprotein is a verified business account. The account has built 1.2M followers on Instagram. To date Myprotein has posted 12,850 times, currently around 2 posts a week. Posts average 793 likes and 56 comments, an engagement rate of 0.07%.
Counting 1.2M followers and 12,850 posts, Myprotein sits in the InstME index as a business account.
On average, Myprotein's posts earn 793 likes and 56 comments, about one interaction per 1,422 followers.
One comment lands for every 14 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Myprotein sits at about 2 posts per week.
With 1.2M followers but only 375 accounts followed back, Myprotein shows the ratio of a well-established account.
Estimated sponsored-post value
$4,200–$7,900
Based on 1.2M followers and a 0.07% engagement rate, a single sponsored post by Myprotein is worth an estimated $4,200–$7,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Myprotein | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 793 | 25,711 |
| Average comments | 56 | 376 |
| Posts per week | 2.12 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Myprotein is a verified Instagram brand on Instagram, with 1.2M followers.
Myprotein has 1,207,844 followers on Instagram (1.2M) as of Sep 2, 2026.
Myprotein's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Myprotein average 793 likes and 56 comments.
Myprotein posts about 2 times per week on average.
Myprotein is registered as a business account on Instagram and is verified.
Yes. Myprotein carries the blue verified badge on Instagram.
A sponsored post from Myprotein is estimated at $4,200 to $7,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
56
Engagement
3.31%
