K97.1 Memphis' ONLY Hip-Hop and R&B Home of @breakfastclubam 🎧 Tap in on the free 📲
Followers
24K
Following
681
Total Posts
Engagement Rate
1.35%
Avg Likes
242
Avg Comments
Reaching 24K followers on Instagram, K97 is a verified Home & DIY brand. To date K97 has posted 7,546 times, currently around 8 posts a week. Typical posts draw 242 likes and 82 comments, putting engagement at 1.35%.
K97fm shows up in the InstME index as a Home & DIY account, 24K followers, 7,546 posts.
K97fm has an engagement rate of 1.35%, which is above the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The audience comments once per 3 likes on average, an unusually discussion-heavy audience.
K97fm currently publishes about 8 posts per week, more than one per day.
InstME estimates 0% of K97fm's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 24K followers and a 1.35% engagement rate, a single sponsored post by K97fm is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | K97fm | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 0.75% |
| Average likes | 242 | 200 |
| Average comments | 82 | 9 |
| Posts per week | 8.3 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
K97 is a verified home & diy brand on Instagram, with 24K followers.
K97 posts on Instagram as @k97fm.
K97 has 24,012 followers on Instagram (24K) as of Apr 23, 2026.
K97's engagement rate is 1.35%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by K97 average 242 likes and 82 comments.
K97 posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of K97's followers are low-quality or inactive, giving an audience-quality score of 100/100.
K97 is registered as a business account on Instagram and is verified.
K97 is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,546 posts.
Yes. K97 carries the blue verified badge on Instagram.
7,546
82
Posts / Week
8.3
Growth Score
27 / 100
ER Rank
Top 50%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.35%
A sponsored post from K97 is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
