K97.1 Memphis' ONLY Hip-Hop and R&B Home of @breakfastclubam 🎧 Tap in on the free 📲
Reaching 24K followers on Instagram, K97 is a verified Home & DIY brand. To date K97 has posted 7,546 times, currently around 8 posts a week. Typical posts draw 242 likes and 82 comments, putting engagement at 1.35%.
K97fm shows up in the InstME index as a Home & DIY account, 24K followers, 7,546 posts.
K97fm has an engagement rate of 1.35%, which is above the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The audience comments once per 3 likes on average, an unusually discussion-heavy audience.
K97fm currently publishes about 8 posts per week, more than one per day.
InstME estimates 0% of K97fm's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$210
Based on 24K followers and a 1.35% engagement rate, a single sponsored post by K97fm is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | K97fm | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 0.75% |
| Average likes | 242 | 200 |
| Average comments | 82 | 9 |
| Posts per week | 8.3 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
K97 is a verified home & diy brand on Instagram, with 24K followers.
K97 posts on Instagram as @k97fm.
K97 has 24,012 followers on Instagram (24K) as of Apr 23, 2026.
K97's engagement rate is 1.35%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by K97 average 242 likes and 82 comments.
K97 posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of K97's followers are low-quality or inactive, giving an audience-quality score of 100/100.
K97 is registered as a business account on Instagram and is verified.
K97 is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,546 posts.
Yes. K97 carries the blue verified badge on Instagram.
Total Posts
7,546
Avg Comments
82
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
2.96%
A sponsored post from K97 is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
