Followers
3.1M
Following
422
Total Posts
Engagement Rate
0.05%
Avg Likes
1,364
Avg Comments
Jocko Willink is a verified Instagram creator, with 3.1M followers on Instagram. The account has published 9,882 posts, currently around 22 posts a week. Engagement runs at 0.05%, or about 1,364 likes and 31 comments per post.
Tracked in the InstME index, Jockowillink is a creator account with 3.1M followers and a back catalogue of 9,882 posts.
Posts by Jockowillink tend to gather 1,364 likes and 31 comments, about one interaction per 2,199 followers.
At one comment per 44 likes, the ratio points to a healthy amount of conversation.
Jockowillink's recent cadence works out to about 22 posts per week, more than one per day.
Jockowillink keeps its following list short (422) relative to 3.1M followers, as established creators and brands tend to.
Estimated sponsored-post value
$11,000–$20,000
Based on 3.1M followers and a 0.05% engagement rate, a single sponsored post by Jockowillink is worth an estimated $11,000–$20,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Jockowillink | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 1,364 | 25,711 |
| Average comments | 31 | 376 |
| Posts per week | 22.31 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Jocko Willink is a verified Instagram creator on Instagram, with 3.1M followers.
Jocko Willink posts on Instagram as @jockowillink.
Jocko Willink has 3,068,260 followers on Instagram (3.1M) as of Jul 15, 2026.
Jocko Willink's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Jocko Willink average 1,364 likes and 31 comments.
Jocko Willink posts about 22 times per week on average.
Jocko Willink is registered as a creator account on Instagram and is verified.
Yes. Jocko Willink carries the blue verified badge on Instagram.
A sponsored post from Jocko Willink is estimated at $11,000 to $20,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,882
31
Posts / Week
22.31
Growth Score
1 / 100
Follower Ratio
7270.8×
Engagement
56.27%
