📺: @CBSMornings 👩🏽💻: @OprahDaily
Followers
1.2M
Following
78
Total Posts
Engagement Rate
1.14%
Avg Likes
13,379
Avg Comments
Gayle King is a verified Journalist creator on Instagram, tracked in the InstME index with 1.2M followers. The account has published 3,972 posts, currently around 13 posts a week. Typical posts draw 13,379 likes and 278 comments, putting engagement at 1.14%.
Counting 1.2M followers and 3,972 posts, Gayleking sits in the InstME index as a Journalist account.
Gayleking averages 13,379 likes and 278 comments per post, roughly one interaction for every 87 of its followers.
One comment lands for every 48 likes, which reads as a healthy amount of conversation.
Lately Gayleking has been publishing about 13 posts per week, more than one per day.
With 1.2M followers but only 78 accounts followed back, Gayleking shows the ratio of a well-established account.
Estimated sponsored-post value
$4,800–$8,800
Based on 1.2M followers and a 1.14% engagement rate, a single sponsored post by Gayleking is worth an estimated $4,800–$8,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Journalist
| Metric | Gayleking | Cohort median |
|---|---|---|
| Engagement rate | 1.14% | 1.02% |
| Average likes | 13,379 | 25,711 |
| Average comments | 278 | 376 |
| Posts per week | 12.53 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Gayle King is a verified journalist creator on Instagram, with 1.2M followers.
Gayle King posts on Instagram as @gayleking.
Gayle King has 1,192,749 followers on Instagram (1.2M) as of Jul 10, 2026.
Gayle King's engagement rate is 1.14%, calculated from average likes and comments per post relative to followers.
Posts by Gayle King average 13,379 likes and 278 comments.
Gayle King posts about 13 times per week on average.
Gayle King is registered as a creator account on Instagram and is verified.
Gayle King is categorized as a journalist account in the InstME index, based on the profile's bio and Instagram category across 3,972 posts.
Yes. Gayle King carries the blue verified badge on Instagram.
3,972
278
Posts / Week
12.53
Growth Score
22.8 / 100
Follower Ratio
15291.7×
Engagement
0.46%
A sponsored post from Gayle King is estimated at $4,800 to $8,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
