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1.4M
Following
336
Total Posts
Engagement Rate
0.22%
Avg Likes
2,969
Avg Comments
Gatorade is a verified business account on Instagram, tracked in the InstME index with 1.4M followers. The account has published 964 posts, currently around 2 posts a week. Posts average 2,969 likes and 72 comments, an engagement rate of 0.22%.
Counting 1.4M followers and 964 posts, Gatorade sits in the InstME index as a business account.
Across recent posts, Gatorade picks up 2,969 likes and 72 comments on average, one interaction per 454 followers.
Followers weigh in with a comment about every 41 likes, a healthy amount of conversation.
Gatorade's output runs to about one post per week.
With 1.4M followers but only 336 accounts followed back, Gatorade shows the ratio of a well-established account.
Estimated sponsored-post value
$4,800–$9,000
Based on 1.4M followers and a 0.22% engagement rate, a single sponsored post by Gatorade is worth an estimated $4,800–$9,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Gatorade | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.02% |
| Average likes | 2,969 | 25,711 |
| Average comments | 72 | 376 |
| Posts per week | 1.68 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Gatorade is a verified Instagram brand on Instagram, with 1.4M followers.
Gatorade has 1,381,857 followers on Instagram (1.4M) as of Apr 23, 2026.
Gatorade's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by Gatorade average 2,969 likes and 72 comments.
Gatorade posts about 2 times per week on average.
Gatorade is registered as a business account on Instagram and is verified.
Yes. Gatorade carries the blue verified badge on Instagram.
A sponsored post from Gatorade is estimated at $4,800 to $9,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
964
72
Posts / Week
1.68
Growth Score
4.4 / 100
Follower Ratio
4112.7×
Engagement
0.09%
