F
Brand
Whether you think you can or you think you can’t, you’re right. #READYSETFORD
ford.to/fordbioAudience
Browse top profilesFollowers
6.8M
Following
122
Total Posts
Engagement & Performance
Engagement Rate
0.15%
Avg Likes
9,504
Avg Comments
What the numbers say about Ford
Ford is a business account on Instagram with 6.8M followers and 880 published posts.
On average, Ford's posts earn 9,504 likes and 725 comments, about one interaction per 661 followers.
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 122 others against 6.8M followers — a ratio typical of established creators and brands.
Ford vs similar accounts
| Metric | Ford | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.04% |
| Average likes | 9,504 | 27,441 |
| Average comments | 725 | 386 |
| Posts per week | 0.28 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How Ford's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Ford: (9,504 avg likes + 725 avg comments) ÷ 6,758,172 followers × 100 ≈ 0.15%.
Frequently asked questions about Ford
How many followers does Ford have?
Ford has 6,758,172 followers on Instagram (6.8M) as of Jul 9, 2026.
What is Ford's engagement rate?
Ford's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers.
How many likes does Ford average per post?
Posts by Ford average 9,504 likes and 725 comments.
How often does Ford post on Instagram?
Ford posts less than once a week on average.
Is Ford a business or creator account?
Ford is registered as a business account on Instagram and is verified.
