Official Instagram account of Forbes, the world’s leading voice for entrepreneurial success and free enterprise.
Outreach This Creator For FreeFollowers
7.6M
Following
172
Total Posts
Engagement Rate
0.04%
Avg Likes
2,684
Avg Comments
Forbes is a verified News & media website brand based in United States. The account has built 7.6M followers on Instagram. To date Forbes has posted 28,736 times, currently around 43 posts a week. Typical posts draw 2,684 likes and 53 comments, putting engagement at 0.04%.
The News & media website account Forbes has posted 28,736 times on Instagram and drawn 7.6M followers.
Across recent posts, Forbes picks up 2,684 likes and 53 comments on average, one interaction per 2,790 followers.
Followers weigh in with a comment about every 51 likes, a healthy amount of conversation.
Forbes's output runs to about 43 posts per week, more than one per day.
On audience quality, Forbes lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 172 others against 7.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$27,000–$50,000
Based on 7.6M followers and a 0.04% engagement rate, a single sponsored post by Forbes is worth an estimated $27,000–$50,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: News & media website
| Metric | Forbes | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 2,684 | 25,711 |
| Average comments | 53 | 376 |
| Posts per week | 42.57 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Forbes | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.81% |
| Average likes | 2,684 | 19,158 |
| Average comments | 53 | 344 |
| Posts per week | 42.57 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 28, 2026
Forbes is a verified news & media website brand based in United States on Instagram, with 7.6M followers.
Forbes has 7,636,294 followers on Instagram (7.6M) as of Apr 28, 2026.
Forbes's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Forbes average 2,684 likes and 53 comments.
Forbes posts about 43 times per week on average.
InstME's audience-quality analysis estimates about 10% of Forbes's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Forbes is registered as a business account on Instagram and is verified.
Forbes is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 28,736 posts.
Forbes's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
28,736
53
Posts / Week
42.57
Growth Score
0.8 / 100
Audience Score
88 / 100
Engagement
0.01%
Yes. Forbes carries the blue verified badge on Instagram.
A sponsored post from Forbes is estimated at $27,000 to $50,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
