Reaching 91.3K followers on Instagram, Esalen Institute is a verified Home & DIY brand based in United States. Esalen Institute has shared 1,624 posts to date, currently around 6 posts a week. Typical posts draw 224 likes and 11 comments, putting engagement at 0.26%.
Esalen operates a Home & DIY account on Instagram, pairing 91.3K followers with 1,624 posts.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Esalen's 0.26% engagement rate lands below the median of 0.75%.
At one comment per 20 likes, the ratio points to an unusually discussion-heavy audience.
Esalen's recent cadence works out to about 6 posts per week.
Esalen scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$320–$590
Based on 91.3K followers and a 0.26% engagement rate, a single sponsored post by Esalen is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Esalen | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.75% |
| Average likes | 224 | 200 |
| Average comments | 11 | 9 |
| Posts per week | 5.5 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Esalen | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.55% |
| Average likes | 224 | 132 |
| Average comments | 11 | 7 |
| Posts per week | 5.5 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Esalen Institute is a verified home & diy brand based in United States on Instagram, with 91.3K followers.
Esalen Institute posts on Instagram as @esalen.
Esalen Institute has 91,316 followers on Instagram (91.3K) as of Apr 23, 2026.
Esalen Institute's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Esalen Institute average 224 likes and 11 comments.
Esalen Institute posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Esalen Institute's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
1,624
Avg Comments
11
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.2%
Esalen Institute is registered as a business account on Instagram and is verified.
Esalen Institute is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,624 posts.
Esalen Institute's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Esalen Institute carries the blue verified badge on Instagram.
A sponsored post from Esalen Institute is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
